Coming Fall 2022

Speaker Bucket

Dave Duncan

Dave Duncan

President | Safe-Guard Products International

Dave serves as President of Safe-Guard, the leading F&I product administrator by volume in the world. Dave has over three decades of experience in both automotive retail as well as in protection product administration. Born in Chicago (go Cubs!), but raised in Atlanta (go Falcons!), Dave transitioned from Florida State University (go ‘Noles) to automotive sales in 1982.

He spent the next decade working his way up to General Manger, a position he achieved at age twenty-nine. Meanwhile, Dave’s brother, Doug Duncan, created Safe-Guard Products in 1992 and asked Dave to partner with him and purchase control of Diversified Automotive Group, Doug’s thriving Atlanta-based General Agency. Dave operated Diversified Automotive Group as President and CEO directly alongside Safe-Guard until Dave was asked to come on board full-time as an equity partner in Safe-Guard. Dave has been front and center for Safe-Guard’s impressive growth, maturity and industry-leading position during the past twenty-six years.

Today, Safe-Guard has almost six hundred associates operating in state-of-the-art facilities in Atlanta, Irvine, Toronto, Montreal and Melbourne (Australia). Safe-Guard’s partners include the top General Agents, the most successful Automotive Retail groups and the vast majority of the OEMs who offer private-labeled protection programs. Dave has helped lead Safe-Guard’s efforts to develop innovative products that protect consumers from the perils of ownership of automobiles, motorcycles, recreational vehicles, powersports and marine products. In addition, Dave has long been an industry leader and strong advocate for full transparency in the presentation of protection products to the consumer. As we move towards a full online experience for the consumer, Dave believes that someday soon transparency will fully replace negotiation.

Published Work